Insights
Our team shares insights, best practices, and stories to help you get the most out of Salesforce and AI.
Artificial Intelligence is changing how organisations engage with customers and drive revenue. But getting internal approval for a new AI initiative usually depends on showing clear business value. An Agentforce
As organisations increasingly adopt Agentforce to scale their sales and marketing efforts, a common question comes up: What does it actually cost to run an outreach agent? This article looks
After defining the business use case and operating model, the next step is translating Agentforce into a scalable and reliable technical architecture. For Salesforce architects and technologists, the focus shifts
After defining a use case and deciding where to start, the focus shifts to the how. For CROs and COOs, Agentforce is more than a new tool. It represents a
Salesforce often starts as a straightforward system. A few pipelines, some basic reporting, and a handful of integrations can support a growing organisation quite well. But as companies scale, complexity
Salesforce is often positioned as the single source of truth for customer and revenue data. Leadership teams expect reports to reflect what is really happening across the organisation. Pipeline performance,
Salesforce forecasting should give leadership teams a reliable view of future revenue. Pipeline coverage, expected bookings and deal pacing should all be visible in one place. Yet many organisations discover
Salesforce is often the primary system used to track revenue opportunities. Sales teams rely on it to manage pipeline, leadership teams use it to monitor performance, and finance teams expect
After defining a clear use case, the next important decision in any Agentforce initiative is the blast radius. Should you start with an internal agent that improves employee productivity, or
We have rolled out multiple agents across our client ecosystem. Agentforce has the potential to transform how organisations operate. Yet many initiatives never move beyond the pilot stage. In our
I chose Computer Science because I was curious, deeply curious about why decisions are made and how systems arrive at outcomes. As early as my 10th grade, I found myself
January always starts with good intentions. New budgets. New targets. New systems that promise to fix long-standing problems with sales, service and customer data. Salesforce is often at the centre
