Everything is designed to help your commercial teams spend more time building relationships and less time searching for information.
The media industry has changed dramatically over the past decade. Advertising models have evolved. Subscription businesses have grown. Events have become a vital revenue stream. Commercial teams are expected to do more with fewer resources.
Success increasingly depends on how well organisations understand their audiences and how effectively they can turn that insight into stronger commercial relationships. That’s where we can help.
You’re building relationships with exhibitors, sponsors, delegates, speakers and partners long before the event begins and long after it’s finished. When those relationships are managed well, rebooking becomes easier, sponsorship conversations become more valuable and sales teams spend less time searching for information.
Multiple revenue streams
Each stream creates valuable relationships. Each creates valuable data.
The organisations that connect those relationships effectively are often the ones best placed to grow.
Connect every interaction, understand the full relationship and drive commercial growth.
Commercial clarity
Imagine being able to understand:
A connected CRM allows every conversation to build on the last one rather than starting from scratch.
Everything is designed to help your commercial teams spend more time building relationships and less time searching for information.
Why Sweet Potato Tec
We understand that publishing is no longer just about publishing. Commercial success depends on building stronger relationships across audiences, advertisers, sponsors, exhibitors and partners.
We’ve helped media organisations create connected Salesforce environments that improve visibility, strengthen forecasting and support long-term growth.
Connected pipelines and forecasting across every revenue stream.
A single view of subscribers, advertisers, sponsors, exhibitors and partners.
Publishing, events, membership and research managed in one connected platform.
Applied to real commercial challenges rather than adopted for its own sake.
AI readiness
Media businesses already manage large volumes of customer, subscriber and commercial data. AI can support advertising sales, help commercial teams prioritise opportunities, improve forecasting, summarise customer interactions and give leadership quicker access to meaningful insight.
Like any technology, the value comes from applying it to the right challenges. Not simply adopting AI because everyone else is.
Customer story
CyberRisk Alliance wanted to create a connected commercial platform capable of supporting a growing media business.
Sweet Potato Tec designed and delivered a Salesforce ecosystem connecting sales, marketing, finance, fulfilment, customer success and events, helping the organisation improve reporting, strengthen collaboration and create a clearer view of commercial performance.
The result wasn’t simply a better CRM. It was a stronger platform for future growth.
Amy Hueppe, Vice President of Operational Excellence, CyberRisk Alliance
Frequently asked questions
Yes. Salesforce can provide a connected view of subscribers, advertisers, sponsors, commercial partners and other customer relationships, helping teams work from a single source of trusted information.
It can. A well-designed CRM helps commercial teams manage pipelines more effectively, understand customer history, improve forecasting and identify opportunities that might otherwise be missed.
Absolutely. Many publishers now generate revenue through conferences, exhibitions and awards alongside traditional publishing activities. Salesforce can bring those relationships together, creating a more complete view of customers across the organisation.
AI can support areas such as commercial forecasting, sales productivity, audience insights, reporting and customer service. The most successful projects begin with clearly defined business challenges rather than technology alone.
Start the conversation
Publishing has never stood still. Neither should the technology supporting it. If you’re looking to improve commercial visibility, strengthen customer relationships or build a more connected media business, we’d love to have a conversation.