UK headquartered

A UK business with a UK-based leadership team

Sweet Potato Tec is headquartered in Chelmsford, Essex. Swami Bala, Sundari Vasudevan, Chris Hague, Raj Dharmar and Theresa Tredgold. Our entire leadership team are all based in the UK, so the people accountable for your programme are in your time zone and available for the conversations that matter. They are supported by our wider delivery teams in India and the USA.

Swami Bala

Based in the UK

Sundari Vasudevan

Based in the UK

Chris Hague

Based in the UK

Raj Dharmar

Based in the UK

Theresa Tredgold

Based in the UK

One team

One team. Three countries. One shared way of working.

Sweet Potato Tec is headquartered in the UK, with a growing presence in the USA and a large, highly experienced team in India. For us, that isn’t simply a question of geography — it’s about bringing together different skills, perspectives and experience while working as one team with a shared culture.
Headquarters

United Kingdom

Strategic leadership, client partnership and transformation consulting.

Growing presence

United States

Close collaboration with our North American clients across media, finance and SaaS.

Delivery centre

India

A large, highly experienced team delivering implementations, integrations and AI projects.

Whether you're speaking to someone in London, New York or Chennai, the approach is the same.

Our people

Behind every project is a team of people

It’s easy to fill an About page with certifications, partner badges and technical achievements. They’re important, and we’re proud of them. But they don’t really tell you what it’s like to work with us.

What makes Sweet Potato Tec different is the people behind the technology. People who enjoy solving problems, who ask questions before offering solutions, and who are happy to challenge an idea if they believe there’s a better way forward.

Who We Are

Technology changes quickly. Good relationships don't.

Every organisation we work with has its own ambitions, its own pressures and its own way of doing things. That’s why we’ve never believed in walking through the door with a ready-made answer.

Our job is to understand what matters to your organisation first, then work out how technology can help you get there. Since 2014, that’s been the philosophy behind Sweet Potato Tec.

We happen to specialise in Salesforce, Boomi and AI. More importantly, we specialise in helping organisations make sense of change and giving them the confidence to move forward.

60%

of our workforce is female. Not a target — simply how we grew.

Our beginning

It started with a simple belief

When Sweet Potato Tec was founded, there wasn’t a grand plan to become the biggest consultancy or the loudest voice in the Salesforce ecosystem. The ambition was much simpler.

Technology projects should leave organisations in a better place than they found them.

That sounds obvious, but it doesn’t always happen. Many organisations invest in new systems only to discover they’ve inherited something that’s harder to use, more complicated to manage or simply doesn’t fit the way they actually work.

We’ve always believed there’s a better way — and those ideas shaped the business when we started, and still shape it today.

Listen before recommending

We take the time to understand the organisation, then ask the difficult questions when they are needed.

Focus on the outcome

Not the technology. The simplest solution that delivers the biggest impact usually wins.

People before platforms

Clients tell us the conversations are as valuable as the technology itself. We take that as a compliment.

Partnerships, not projects

No lengthy lock-ins. Organisations stay with us because they keep evolving and want us alongside them.

Diversity

Different perspectives make us stronger

One of the things we’re genuinely proud of is the team we’ve built. Around 60% of our workforce is female. That wasn’t the result of a recruitment target or a company initiative — it’s simply how the business has grown over the years.

What matters far more than the number itself is what it represents. We’ve built a team with different backgrounds, different experiences and different ways of looking at problems. That diversity leads to better discussions, stronger ideas and more rounded decisions.

It also creates an environment where people are comfortable challenging each other, sharing ideas and continuing to learn. We think our clients benefit from that every day.

Always learning

We never stop learning

One of the reasons we enjoy this industry so much is because it never stands still. Salesforce evolves. AI evolves. Our clients evolve. If we stood still, we’d quickly stop being useful.

Learning isn’t something we set aside for the occasional training session. Our teams regularly share ideas, test new technologies and challenge each other’s thinking because that’s how we continue improving.

Not every new idea deserves to be adopted. But every new idea deserves to be understood.

Always learning

Success should have a wider impact

1%

We commit 1% of our time to supporting nonprofit organisations and community initiatives. Sometimes that’s through technical expertise. Sometimes it’s strategic advice. Sometimes it’s simply helping people who need it. It’s not something we talk about very often. It’s just part of who we are.
Working together

What it's like to work with us

Every consultancy has a page explaining its values. We’d rather tell you what actually happens when you work with us.

1

We ask a lot of questions before we talk about platforms or solutions.

2

Sometimes the answer is exactly what you expected. Sometimes we suggest something simpler.

3

We explain our thinking and we are honest if we don’t think something is worth doing.

4

Plain English, always. No hiding behind technical jargon.

Partnerships, not projects

Some of our clients have worked with us for many years. Not because they’re tied into lengthy contracts, but because their organisations continue to evolve and they’ve chosen to keep us alongside them.

Of course we’ll deliver the project in front of you, but we’re usually thinking about what comes next as well. Technology shouldn’t stand still once it’s been implemented, and neither should the relationship with the people supporting it.

Trusted worldwide

Trusted by organisations around the world

Since 2014 we’ve supported charities, media organisations, event businesses, financial services firms and technology companies across the UK and internationally. We’re proud to be a Salesforce Partner, proud of the expertise we’ve built and proud of the projects we’ve delivered. But if we’re honest, we’re proudest of something much simpler — the fact that so many organisations trust us enough to come back.

Trusted by organisations ready to transform how they work

Trusted by organisations ready to transform how they work

Salesforce Certifications and Credentials

Faq

Frequently asked questions

Sweet Potato Tec was founded in 2014 with the aim of helping organisations get more value from Salesforce, integration technologies and AI through thoughtful advice, practical delivery and long-term partnerships.
Our headquarters are in the UK, with a growing presence in the USA and a large team in India. Together, we work as one integrated team, combining strategic consulting with deep technical expertise to support organisations around the world.
We work across several sectors, with particular expertise in nonprofits and charities, media and publishing, events and exhibitions, financial services, and SaaS and technology businesses.
Different perspectives lead to better conversations and better decisions. We’ve built a team with a wide range of backgrounds and experiences because we believe our clients benefit when problems are explored from more than one point of view.
We believe successful businesses have a responsibility to contribute beyond commercial work. Supporting nonprofit organisations and community initiatives is part of our culture and something we’re committed to for the long term.

Let us make your technology work harder for your organisation

Tell us what you are trying to improve, where your current systems are holding you back and what success would look like.


We will arrange an initial conversation to explore your requirements and determine whether Sweet Potato Tec is the right partner to help.