CRM Projects Really Can Fail (and What You Can Do Differently)-Steve Jones 

CRM Systems Fail

CRM projects are often launched with high expectations, yet research shows that between 30% and 50% of CRM implementations don’t deliver the intended results. Why? It’s rarely the technology. More often, it’s a combination of strategy, execution, and alignment with the business.  At Sweet Potato Tec, we’ve been delivering successful Salesforce projects since 2014, we […]

How We Pick Up and Fix Failing Projects 

Salesforce is a powerful platform, but even the best CRM can fall short if it’s poorly implemented, underutilised, or not aligned with business goals. If your Salesforce project isn’t delivering results, or worse, is causing frustration, you’re not alone.  At Sweet Potato Tec, we’ve been rescuing Salesforce projects since 2014, helping businesses turn struggling implementations […]

Building an AI-Ready Salesforce Setup  

Introduction  As AI revolutionizes how businesses function, Salesforce remains at the forefront. From generative content to predictive insights, Salesforce empowers teams to automate tasks, personalize experiences, and make informed decisions. But to harness AI’s true potential, your Salesforce org needs a foundation built for data readiness, ethical use, and trust. Here’s how to make an AI-ready […]

Thinking About Salesforce Costs? What Every Senior Leader Should Know  

However, unlocking that level of value comes at a cost. And unless you understand where those costs lie, it is easy to underestimate the scope and complexity of a Salesforce project.   Whether you are implementing Salesforce for the first time or scaling an existing setup, this blog walks through the key areas you need to […]

Sweet Potato Tec’s View-Salesforce vs HubSpot: Which CRM Is Right for You? 

Choosing the right CRM is a crucial decision for any organisation. Both Salesforce and HubSpot are market leaders, each offering a strong set of features to help businesses manage customer relationships, automate tasks, and boost sales performance. This is what they’re really known for, but they also do much much more. They cater to different […]

What Is AgentForce and How Can It Help Your Sales Team Sell Smarter? 

Sales teams today are expected to do more with less: more conversations, more pipeline, more personalisation, all with tighter timelines and increasing pressure to hit revenue targets. Enter AgentForce: Salesforce’s AI-powered sales assistant designed to help reps sell faster, smarter, and more effectively.  AgentForce is part of the broader Salesforce AI ecosystem, bringing generative AI […]

You Bought a Lamborghini (Salesforce/Agentforce). Now What? Swami Bala Founder

Ever feel like you’ve bought a Lamborghini and parked it in the garage? You’re not alone. I have heard this line from countless CxOs, VPs of Operations, Sales Directors, and Technology Leaders who’ve invested heavily in Salesforce/Agentforce, and aren’t sure what they’re really getting out of it.  My name is Swami and I am the […]

Common Mistakes Companies Make When Implementing Salesforce 

Salesforce is a powerful, flexible platform that can transform how businesses manage sales, marketing, customer service, and more. But like any enterprise system, the success of a Salesforce implementation depends as much on planning and execution as it does on the technology itself. Many companies learn this the hard way.  Here are some of the […]

What Does a Salesforce Implementation Partner Actually Do? 

I get asked this question a lot: “What does a Salesforce implementation partner actually do? Do I really need one, and why can’t I just do it myself?”  The honest answer is: yes, you can go it alone. But in most cases, that approach takes longer, fails to align with your company goals, and often leads to […]

Salesforce Consultant or a Salesforce Partner? What you need to know.  

So, What’s the Difference Between a Salesforce Consultant and a Salesforce Partner?  When you’re looking to get more from Salesforce, whether that means implementing it from scratch, optimising your current setup, or exploring new tools like AI, one of the first questions is who to work with: a Salesforce consultant or a Salesforce partner?  Although […]